🌾 User Stage vs. Trade Behavior Mapping
This table maps user segments based on their business stage and what they're primarily looking for in the agro-trading ecosystem.
| Stage / Persona | Primary Traits / Needs |
|---|---|
| 🧓 GenerationAl / Family | Safety, trust, consistency |
| 🚀 Aggressive Trader | Fast-paced, volume-driven |
| 🌍 Export Newcomer | Price edge, real-time rates, speed |
| 📦 Startup / New-Age | Wants to enter export game |
| 📋 Well-Established | Guidance, documents, verified buyers |
| 💡 Just Started | Tech-savvy, needs support and easy onboarding |
| 🌐 Network & Branding | Fast paced, funding value, visibility |
| 🧭 NGO / Social Enterprise | Impact-oriented, small scale, community-first |
| 👨🌾 Old Business, Traditional | Farmer empowerment, sustainability |
| 📈 Mid-to-Large Business | Growing fast, expansion-ready |
| ⚙️ Scale-Focused Company | Needs scale, automation, compliance support |
💡 Use this table when crafting onboarding flows, pitch messaging, or role-specific strategies for users at different maturity levels.