The Big Picture: Tone, Structure & Focus

Every sentence in your outreach should:

• Address a pain point: unreliable pricing, fraud, visibility.
• Show empathy: "I know how frustrating it is…"
• Offer a solution: "Live-feed rates eliminate guesswork."
• Build trust: verified users, encrypted data, audit trail.
• Guide action: demo, trial, signup, or call.

Writing style tips:

• Sentences: 10–15 words
• Voice: Active
• Focus: Customer-first (“You’ll save…” not “We offer…”)